We are Florish and The Beauty is our DNA. We believe that beauty, the quest for beauty, unites us all. It is a fundamental need that goes beyond mere “appearance” and taps deep into human aspirations, a sense of belonging, self-realization, self-confidence. We strive to help women and men all over the world fulfil these aspirations, while understanding and respecting all the nuances in cultures, needs and traditions.

And so our mission is to offer to all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. With such strong foundations, we conceive and build an infinite diversity of beauty products and services – in order to share the best of beauty with everyone, everywhere.

While every hair type is different and has varied concerns to address, products with generic formulations have not been satisfactory. This motivated the founders to explore Products, which brings in customized and holistic approaches to address various hair issues. Their journey to understand why most products do not work on every consumer and how we can cater most effective customized solutions without side effects led to the inception of Florish, the first and only customized Hair Care brand in India.


Florish takes pride in offering customized products that are made of best ingredients, hand-picked from premium sources. Our products are gluten-free, soy-free, chemical-free, paraben-free, and cruelty-free. The regimens are highly safe with no added artificial colors, and preservatives. Florish products are as pure and fresh as nature.